User Experience: 5 ways it can improve your business

What is user experience?

When we talk about user experience (UX) design, we refer to the process of planning and creating strategies that make visitors or users feel engaged with a certain brand. This doesn’t just focus on offering a top-notch product or service, but in making the whole user journey pleasurable.

There are 5 important elements that work together to create a user experience (UX) that captivates in every interaction:

• Strategy
• Scope
• Structure
• Skeleton
• Surface

Each one of these five layers is dependant on the level before it, going from an abstract level (strategy) to the concrete one (surface)

How UX can improve your business

We’ve already mentioned that offering the ultimate user experience motivates engagement from your visitors. But how can you achieve engagement and loyalty thanks to UX? Let’s take a look at the five benefits it offers your business.

• UX helps you build credibility

  The reason why every business needs a strong online presence is that nowadays before trusting a business, people research online. Whether they want to buy a new product or hire a service, they always try to learn more about the topic before making a decision. This becomes a challenge and an opportunity.

  Why? Because you get to offer answers to their queries through quality content that lets them know that your brand is an expert on the topic. It can also show them that you are professional and can offer the solution they’re looking for.

• UX sets the patth for your content

  No matter how good your content is if visitors don’t understand what they have to do to navigate your website, they will just leave without even reading what you have to say. This means not only the loss of a potential lead but also a waste of time and resources for your team.

  It doesn’t matter if the visitor is looking for a product or services that match perfectly with what you offer. If at first glance they don’t understand how your website or app works, they won’t try to figure it out, instead, they’ll go to another company that gives them exactly what they want in terms of usability.

• UX focuses your audience

  Your audience should be the main focus of every effort you make. From your logo, to the colors, layout, and content you use in your platforms. UX makes sure every little aspect of your website or app is directed towards your target audience.

  When your audience becomes the center, the UX design will be created specifically for them. The result? They will love it! Your visitors will see you as the expert with the solution they need in every way, likely recommending you to others.

• UX helps conversions

  The ultimate goal of your strategies is to convert visitors and engage them with your brand. That is why you need to carefully plan every step of your sales funnel. UX focuses on directing visitors through every stage of the channel to the desired outcome. Audience-centered UX design empowers visitors to make the decision to trust your business.

  User experience design is what makes your brand stand out from the crowd. It is possible that there are other brands that offer the same services or products that you do, where you can stand out is when users find a unique experience.